Gambling portals

There are many kinds of gambling portals. In the old days,  when I first started, there were mainly two kinds of portals: those created

 by webmasters such as myself, and those created by the very casinos which they promoted.  The latter done as a means to not only bring in more customers, but as portals grew into more than just link pages,  they began to be sought out for what they have become today, a surfer's best bet for getting competent advice on where to gamble. The casinos saw this coming and the ones most likely to NOT get favorable reviews began their campaigns creating a horde of portal sites which claim to be unbiased reliable resources but in truth are nothing more than shills for their respective parent casinos. These places, and portals which choose to list "just any casino" are the ones that make the rest of us look bad. Many rogue casinos approach portal owners with all kinds of lucrative offers to be able to get advertised on those sites, and many of the portal owners are too short-sighted to see that by listing questionable casinos,  they are in effect guaranteeing that you the surfer will not trust them ever again. Of course that's assuming that you play at that casino long enough for it to show its true colors. I shake my head at these portals because they are about the only thing that casts a dark shadow on my niche. We portal owners truly are the biggest reason that casinos pay and treat their customers as well as they do... simply because the casinos know they need us if they are ever to truly climb to any kind of heights in this industry.

Of the gambling portals which were not created by their casino parents,  there were two kinds that I have already touched on, that being those with an interest to ONLY list the best places to gamble, and those that weren't concerned with return traffic. They choose to take the easy cash and in so doing ... send you to nearly any place willing to pay the price.